Where It Started
KDV ENT 901 was born not in a pit lane—but on the blacktop streets of Memphis. Behind the wheel of nearly 5,000 Lyft rides, founder K.Le DaVincci trained his mind like an elite athlete before ever stepping onto a racetrack. While navigating traffic, he was learning racecraft. While serving thousands of passengers, he was studying psychology, endurance, timing, and focus. This wasn’t just gig work—it was foundational. With a 4.97 passenger rating and a top 5% rank in Memphis, K.Le didn’t just drive through the city—he used it as a proving ground.
More than a brand, KDV ENT 901 started as a mindset: turn the grind into gold. Take the same precision used to master Memphis streets and transfer it to mastering circuits from Skip Barber to Silverstone.
🧱 The Founder’s Fuel
Before karting. Before media decks. Before sponsors. There was strategy—crafted between rides, reinforced through setbacks, and fueled by resilience. K.Le DaVincci didn’t come from motorsport privilege. He built this dream like a bricklayer, one Lyft ride at a time, using every moment of downtime to refine his business plan, practice visualization techniques, and build the first draft of the KDV ENT 901 blueprint.
He wasn’t born into racing. He’s hacking his way into it—with IP, vision, and pressure-tested grit.
“Every red light was race prep. Every tip? Fuel. Every ride? A rep.”
🔩 From Memphis to Motorsport
KDV ENT 901 now represents the transformation of a Southern cultural creator into a global motorsport brand. It didn’t come from a racing family. It came from a musical one. And from that, it fused the worlds of:
- Motorsport
- Music
- Merchandising
- Media
- Mindset coaching
All tied together through a campaign to become the first Black-owned multi-phase racing empire to rise from the streets into the highest level of open-wheel competition.
🧠 Brand Pillars: What KDV ENT 901 Represents
- Motorsport Access & Diversity — Bringing Black creators and underserved communities into the highest levels of racing
- Black-Owned Legacy Infrastructure — Full ownership of intellectual property, music masters, racing brand, digital assets, and production rights
- Cultural Storytelling Through Competition — Turning race days into reality show episodes, turning karting laps into legacy moments
- Performance Meets Media Monetization — Using music, media, and racing as a monetizable ecosystem for sponsors, partners, and fans
- Southern Globalization — From the soul of Memphis to the circuits of Monaco, this brand represents Southern energy on an international stage
🔭 Vision Forecast: Where It’s Going
- 🏁 25 Official Races Recorded — a documented rise from absolute beginner to global rank #5,428, with a 15-second lap time drop and consistent upward trajectory toward the Top 1%.
- 🎓 SCCA F4 License secured through a 5-day elite program at Skip Barber Racing School
- 🎧 4 Strategic Mixtapes, each tied to campaign phases with projected 2M+ total streams, integrated branding, and lyric shoutouts
- 🎥 10-Episode Reality Series, documenting the entire climb from karting to F4 with a Drive to Survive-meets-Love & Hip Hop format
- 👕 Merch Distribution Expansion, with a goal of launching capsule collections in Memphis, ATL, Paris, and Tokyo
- 📗 Book, Docuseries, NFT Releases — owning the narrative in multiple formats, generating long-term passive income & IP leverage
- 🎙️ Podcast + Visual Shorts — post-race breakdowns, guest interviews, community engagement strategy
🌍 The Ultimate Mission
KDV ENT 901 is not just here to race. It’s here to redefine what a legacy brand looks like when it’s built by the people, from the bottom, with full control.
This isn’t about racing as a hobby. This is about: “P.O.L.E.”
- Performance.
- Ownership.
- Longevity.
- Equity.
- It’s a blueprint for generational value — built through speed, substance, and storytelling.
“If Red Bull is a lifestyle brand with a race team… we’re the Memphis version with mixtapes, documentaries, merchandise, data dashboards, and drive.”
This is the movement that makes racing relevant again—through culture, through media, through legacy.
KDV ENT 901. From Memphis to Monaco.
🎶 Verified Music Chart Placements
📊 Verified Soundcharts performance for K.Le DaVincci
🎵 This Is Memphis (feat. Fridae Blaque)
- Country: USA
- Chart: WKDU (College/Indie Radio)
- Peak Position: #16 / 400
- Entry Date: Aug 22, 2024
- Label/Platform: Independent (KDV ENT 901)
- Notes: Regional anthem with strong cultural branding
📍 Proof: Listed on Soundcharts as a verified entry
🎵 Can I Get Close To You (feat. Jonnie Mack & Young LC)
- Country: Netherlands
- Chart: Hiphop/Rap
- Peak Position: #47 / 200
- Peak Date: Feb 6, 2019
- Entry Date: Feb 6, 2019
📍 Proof: Verified chart data from Soundcharts
🎵 This Is Memphis (2nd Charting)
Country: USA
Peak Date: Aug 26, 2024
📍 Note: Rare re-entry highlights long-tail cultural relevance
Chart: Hiphop/Rap
Peak Position: #200 / 400