Phase 3 is the apex of the KDV ENT 901 campaignāa historic push into the world of Formula 1. This phase transitions K.Le DaVincci from a global contender into a cultural icon, breaking barriers as one of the few Black-owned brand empires to enter F1. This isnāt just about racingāitās about legacy, generational wealth, creative freedom, and worldwide domination through motorsport, music, media, and IP control.
š Core Objectives
- Secure development seat or full entry in an F1-affiliated team (Alpine, Mercedes, Red Bull, or Ferrari Academy)
- Target FIA Super License points completion through final F3/FRECA podium runs
- Execute 3 sanctioned F1 Rookie Test sessions (Barcelona, Abu Dhabi, Silverstone)
- Lock strategic licensing agreements with global merch/fashion partners (Nike, Puma, or independent fashion houses)
- Launch limited-edition F1-inspired merch capsules and streetwear crossovers
- Appear on F1-adjacent streaming media (Drive to Survive, Netflix, Amazon Sports, BBC Sport)
- Activate full-length feature documentary: āThe Renaissance Racerā
- Launch Spotify & Apple Music soundtrack collaboration from the Phase 3 docu-series
- Expand cultural footprint by creating The Renaissance Driver IP (Books, Biopics, Game Integrations)
- Host international brand activations and nightlife showcases at Monaco, Singapore, Las Vegas Grand Prix
š§ Legacy Structure + Impact Strategy
- Create and announce the “Renaissance Driver Trust”āa long-term brand equity and asset vehicle
- Secure licensing deals for reality content, music, and racing trademarks
- Build in public using NFT, metaverse, and collectible-based brand activations
- Solidify foundation for a future Black-owned development team in junior or electric Formula categories (F4/F3 or Formula E)
- Structure long-term sponsorship renewals with brand naming rights, perpetuity clauses, and option-to-own equity
š Phase 3 Performance Metrics
| Target | Goal |
| FIA F1 Test Program | 3 sanctioned rookie tests with FIA-certified teams |
| Content + Media | 12+ international features + branded documentaries |
| Merch Revenue Forecast | $1.5Mā$3M via limited drops + brand collabs |
| Sponsorship Value | $12M+ global brand opportunity |
| Cultural Reach | First Memphis-born Black creator-athlete in F1 ownership space |
| Viewership Potential | 150M+ impressions through racing, music, content, and merch |
š° Budget Allocation
| Area | Budget Range |
| F1 Rookie Tests + Team Placement | $2.5Mā$3.5M |
| Media Expansion (Film + Press Tour) | $750Kā$1M |
| Licensing + Legal Structuring | $500Kā$1M |
| Merch Design, Production, and Fulfillment | $500Kā$800K |
| Global Brand Launch Events (F1 Calendar Cities) | $1Mā$1.2M |
| Music Score + Docu-Series Production | $1M+ |
TOTAL: $6.5M ā $8.5M
š Strategic ROI Forecast
- Projected brand visibility: 150M+ impressions across global networks
- 10+ brand integrations per campaign (car, suit, DJ booth, merch, media)
- Sponsorship multiplier: 7xā12x through combined racing, content, and consumer product streams
- Integration across music platforms (Spotify, YouTube Music, Apple), racing media (ESPN, Netflix, F1TV), and fashion
- Culturally historic footprint as first-ever creator-led Black-owned lifestyle brand with active F1 campaign and ownership trajectory
šÆ Call to Action
“Be part of motorsport history. Sponsor the takeover.”
Sponsors in Phase 3 will be immortalized in historyāpositioned as founding backers of a revolutionary entry into Formula 1. This is the rarest kind of campaign: one that defines a generation, disrupts multiple industries, and builds a legacy that lives forever.
š„ To join Phase 3, contact us directly or request the Legacy Deck PDF with full investment terms and brand rollout schedules.